Marketing & Communications Direction

You don't need more campaigns or more social media content. You need someone to set a direction so your business can grow.

Newsletter 1:1 Consulting
Carlos Otero

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Prorsum

From the Latin prorsum, ‘forward’.

1 email every two weeks with strategies, tools, insights and biases so your project starts moving in a clear direction.

Carlos Otero
1:1 Consulting

Tell me what’s going on and we’ll solve it together

"One of my channels isn’t working"

Your ads don’t convert even after testing 100 variations. Instagram doesn’t bring you clients. Your website gets traffic but doesn’t sell. In a diagnostic session, we dig into that channel’s real data and find out what’s actually failing: not what you’re ‘supposed’ to do, but what your specific case needs.

📝 You get: A written diagnosis of the channel + a plan with the 5 levers prioritised by impact and effort, ready to apply the very next day.

💰 €280 + VAT (one 90-minute session)

Message me about your case

"I need to automate my marketing"

If your marketing has turned into mechanical tasks (duplicating campaigns, adapting creatives channel by channel, reporting by hand), there’s room to automate a good part of it. In 2 sessions we map your current workflows and design what to automate, with which tools and in what order.

📝 You get: A map of your workflows with the automatable tasks flagged + a step-by-step video guide to implement each automation, ready for your team or a freelancer to carry out.

💰 €600 + VAT (2 × 60-min sessions)

Message me about your case

"The numbers don’t add up"

You think doing marketing well takes a huge budget, when you might be paying for tools you don’t use or have a team poorly spread across channels. In 2 sessions we audit all the spending in your area (tools, team, freelancers) and cross-check it against the real revenue each channel generates.

📝 You get: A profitability audit by channel (what each one costs you and what it brings back) + a plan with the 3 decisions that will have the biggest impact on your margin: what to cut, what to keep and where to reinvest.

💰 €750 + VAT (2 × 90-min sessions)

Message me about your case

"My business has stopped growing"

Your product works and you’ve validated it, but growth has stalled and you don’t know where you’re losing customers. In 3 sessions, we map your entire customer journey with real data, pinpoint the exact stage where you lose the most opportunities and design the levers you’ll activate first.

📝 You get: The complete map of your customer journey with the leaks flagged and quantified + a 90-day action plan with the 3 prioritised levers and how to measure whether they’re working.

💰 €900 + VAT (3 × 60-minute sessions)

Message me about your case

WHAT PEOPLE WHO’VE WORKED WITH ME SAY

I was lucky enough to work with Carlos at the International School of Derma developing campaigns: him on the strategy side and me on the content side. Carlos is an exceptional professional but, above all, an excellent person who makes day-to-day work easy for the whole team. He’s flexible, communicative, approachable, resourceful and doesn’t give up when facing tough challenges. I have no doubt he’ll do very well in any project he takes on, and so will the people who work with him from now on.

Gemma Gómez i PadialCopywriter at ISDIN

Recommending Carlos is something I truly feel I have to do, both as a professional and as a person.

I’ve had the privilege of working with him at the International School of Derma, where he heads the marketing department. He’s an exceptional professional who always looks for the best solutions for the whole team and for the brand.

His ability to communicate and work as part of a team is particularly remarkable, because he’s able to create a positive, productive environment to reach goals.

I’m really looking forward to working with Carlos on future projects. Any team would be lucky to have his experience and attitude.

Virginia Moreno RomeroCEO at BUILD and Una Agencia Más

Carlos is one of those people who make the word "strategy" actually mean something. He knows how to analyse, detect, research, solve and, most importantly, communicate it. Working with him means working well and enjoying it.

Iñigo Vallejo AchónBrand Manager at Octopus Energy
Work with me
Carlos Otero
ESHI HBX
Now

Where I am now

I currently lead marketing and communications at ESHI and at HBX for the Spanish market.

After 11 years in the industry working for companies such as Xuan Lan Yoga, ISD (part of the ISDIN group) and agencies such as WAM and DataSocial, since December 2025 I’ve been focused on the strategy and growth of ESHI, a school for fitness professionals, and of HBX in the Spanish market, a group functional training brand for gyms and fitness clubs.

Discover ESHI